Editorial Design
My name is Fred Shallcrass and I am a 26 year old designer, born in Wellington, New Zealand who is also lucky enough to be an American citizen. My background in graphic design is predominantly editorial design which I have practiced for the past four years at First Floor Publishing. First Floor are Publishers of Manual (Skateboarding/Music/Culture) and Spoke (Mountain biking/Culture) magazines. First Floor uses photography, film, animation, copywriting, social media and advertising to craft comprehensive solutions for creative partners and clients.